The word ‘sale’ elicits a particular level of excitement within us usually reserved for the likes of our birthdays or new episodes of The White Lotus.
With Afterpay Day sales for 2025 due to go live from 8am AEST Thursday March 20, that tingle of anticipation is quickly rising.
If you’ve had your eye on a pair of heeled boots or the ‘it’ bag of the season, there’s no better time to add to cart with The Iconic, Sephora, Cotton On, H&M, Seed Heritage and more offering around 15 per cent and up to 70 per cent off.
To ensure you nab your most-coveted pieces (and avoid any overconsumption that comes with the urgency and mania a sale can evoke) we recommend you start prepping your wish lists now, that way you’re not tempted to over-shop and can quickly check-out.
Afterpay Day Sales 2025: Editor’s Picks
- The Iconic: Up to 30 per cent off
- COS: Up to 50 per cent off select styles
- Dyson: Up to 50 per cent off a range of Dyson tech
- Lee Mathews: 40 per cent off resort collection
- Tony Bianco: 20 per cent off selected styles with code ‘SECRET20’
- David Jones: Up to 25 per cent off select new season fashion, shoes and accessories
- Faithfull: 20 per cent off select full-price styles and 30 per cent off sale
- Milk Books: Save 20 per cent on photo books and albums with code ‘HORIZON’
- New Balance: Up to 30 per cent off selected styles
- Viktoria & Woods: 20 per cent off select styles, plus take an extra 20 per cent off sale
- Coach: Up to 50 per cent off select styles, plus up to 40 per cent off Coach Outlet styles
- Sephora: 15 per cent off all purchases and up to 20 per cent off purchases over $140
- Bed Threads: 15 per cent off almost everything, plus up to 30 per cent off bedding bundles
- Shopbop: 20 per cent off select styles with code ‘SELECT20’
- Luisaviaroma: Take an extra 20 per cent off sale items with code ‘FR20’
- MyTheresa: Take up to an extra 50 per cent off sale styles
Best Afterpay Day Fashion Deals 2025
- Aje: 25 per cent off, plus take a further 25 per cent off sale styles
- Assembly Label: Up to 50 per cent off selected styles
- ASOS: Up to 50 per cent off selected styles
- Bendon Lingerie: 30 per cent off sitewide
- Bondi Born: Up to 50 per cent off
- ChouChou Intimates: Buy two, get one free on all underwear
- Cotton On: 30 per cent off sitewide
- Country Road: Up to 50 per cent off select styles
- Decjuba: 25 per cent off
- Harris Tapper: Up to 70 per cent off
- H&M: 20 per cent off
- KIVARI: Up to 70 per cent off sale
- LEO LIN: Up to 30 per cent off the Afterpay Edit, plus take a further 20 per cent off sale
- Meshki: 20 per cent off sitewide
- Nude Lucy: Up to 50 per cent off selected styles
- Princess Polly: 25 per cent off with code ’25AFTERPAY’
- Rebecca Vallance: Take a further 20 per cent off sale
- Sass And Bide: 20 per cent off off selected styles
- Seed Heritage: 20 per cent off storewide
- Shona Joy: 20 per cent off sitewide
- Witchery: 20 per cent off everything
Best Afterpay Day Accessories & Shoe Deals 2025
- Adidas: Up to 40 per cent off
- Arms Of Eve: 20 per cent off sitewide
- By Charlotte: Up to 50 per cent of select Vault Archive styles
- Converse: Take a further 30 per cent off selected styles
- Dune London: 30 per cent off
- Forever New: 25 per cent off selected lines
- First Thing: 20 per cent off selected styles
- Francesca: 15 per cent off sitewide
- Hype DC: Various discounts as marked
- Hoka: Up to 40 per cent off selected styles
- Jo Mercer: Buy one, get the second 70 per cent off
- Lana Wilkinson: Take 20 per cent of store wide
- Lapoche: 20 per cent off sitewide
- Le Specs: 30 per cent off select styles
- Michael Hill: 20 per cent off almost everything
- Nat’ V Basics: 30 per cent of sitewide
- Novo Shoes: 25 per cent off full price
- Nine West: 30 per cent off flash sale
- Oroton: Take a further 20 per cent off reduced styles
- Pandora: 20 per cent off charms and charm holders
- Platypus Shoes: Up to 50 per cent off
- Ray-Ban: 20 per cent off selected styles
- Saint Valentine: Up to 30 per cent off
- Swarovski: 30 per cent off selected styles
Best Afterpay Day Beauty & Wellness Deals 2025
- Adore Beauty: Up to 40 per cent off a huge selection
- Aveda: 20 per cent off sitewide
- Bobbi Brown: 20 per cent off sitewide
- Bondi Sands: 20 per cent off
- Clinique: 20 per cent off sitewide
- Estee Lauder: 20 per cent off sitewide, plus free 5-piece gift when you spend $150
- Endota: 20 per cent off skincare and wellbeing products
- Giorgio Armani Beauty: 20 per cent off sitewide
- Kiehl’s: Buy two, get one free
- Libertine: Receive a $250 luxury gift box with orders over $450
- MAC Cosmetics: 25 per cent off sitewide
- Medik8: 20 per cent off sitewide
- Mermade Hair: 25 per cent off sitewide
- GHD: Up to 25 per cent off
- Oz Hair And Beauty: Up to 70 per cent off sitewide
- Paula’s Choice: 20 per cent off sitewide
- Priceline: Up to 50 per cent off
- Shaver Shop: Save up to 65 per cent
- SkinCeuticals: Receive a bonus gift when you spend $20o
- Straand: 20 per cent off sitewide, plus get a bonus exfoliating scalp brush with orders over $85
- Naked Sundays: 20 per cent off with code ‘AP20’
- TBH Skincare: Up to 40 per cent off
- Wild Secrets: Up to 60 per cent off sitewide, plus an extra 20 per cent with code ‘PAYDAY’
Best Afterpay Day Home Deals 2025
- Adairs: Up to 50 per cent off clearance
- Anker: Up to 50 per cent off
- Bed Bath N’ Table: Up to 60 per cent off
- Ecosa: Save up to 35 per cent off
- Emma Sleep: Up to 50 per cent off
- Eva: Save up to $300 off
- Freedom: 30 per cent off sitewide
- House: Up to 75 per cent off
- I Love Linen: 25 per cent off quilt covers and sheet sets
- July: Recieve a free Packing Cells Pack when you spend over $400
- Koala: Up to 25 per cent off
- Linen House: 20 per cent off sitewide
- Life Interiors: Up to 30 per cent off sitewide
- Lifely: Up to 50 per cent off sitewide
- Marimekko: 30 per cent off home items
- MitchuPet Supplies: Up to 20 per cent off
- Myer: Up to 50 per cent off selected dinnerware, glassware and more
- No.22 Home: 20 per cent off with code ‘YAY20’
- Pillow Talk: 30 per cent off full priced items
- Sheet Society: 20 per cent off Leo Washed Cotton
- Temple & Webster: Up to 40 per cent off
- The Memo: Members spend and save up to 15 per cent
When Are The Afterpay Day Sales?
Afterpay Day, a highly anticipated sales event that typically takes place twice a year—in March and August—will kick off its first sale of 2025 on Thursday, March 20, running through Sunday, March 23. Be sure to bookmark this page, as you can expect a handful of brands and retailers to launch their deals early, so you won’t want to miss out.
How Good Are Afterpay Day Sales?
The actual discounts that participating brands are offering is at a similar level to Black Friday and Boxing Day, with discounts of up to 70 per cent. But Afterpay Day is much smaller in terms of the number of brands having sales. We’ve still found plenty of valuable savings from our favourite fashion, beauty and home brands, so if there’s something on your wishlist now could be the time to get it and save.
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